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Social MediaSocial Media, including Twitter, Facebook and Linkedin, reach more people and shape more opinions than all traditional media. Yet it remains a misunderstood tool. Merely having a presence on the most popular networks is not enough. Success requires a firm grip on the principles of strategic communication. |
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Utilized correctly, a company's brand can be strengthened and create a bond between the company and its customers. However, when implemented without a plan, the results can be minor or even detrimental. |
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