PURLs

Personalized URLs, or Purls, look like normal web sites, but they are created to "speak" with text, graphics, content and multi-media specific to the reader. Purls are created on-demand from a library of assets including images, copy and offers. With proper conditional logic or business rules purls ensure accurate relevant content is displayed to the user.

Best of all they can be designed to gather information about the person visiting their site. A strong marketing campaign requires some insight regarding the target audience. Companies find purls useful when test marketing methods and response rates.

Purls are best utilized with direct mail campaigns in the format of domain.com/JohnDoe. They recognize the person visiting the site and often welcome the visitor by name.

Purls require variable data printing and a solid database; something in which the experts at Edmunds Communications Group pride themselves. We'll help you scrub your list or even purchase a database with your target in mind.

Best of all, studies have shown that people prefer to get additional information online, so purls create a seamless way to connect the printed piece to the Web. It's not uncommon for direct mail response rates to quadruple when purls are included.

With Purls, Edmunds Communications Group is your oyster.