Proximity Marketing

Americans are becoming increasingly comfortable and dependent upon their mobile phones. Where the devices once enabled people to talk to anyone anywhere, they now let us manage our schedules, take pictures, play games and surf the internet, any time anywhere. It's no longer a secret; there are more mobile phone subscribers than traditional landline subscribers.

Our abilities and reliance on cell phones is at the center of proximity marketing, an innovative and cost efficient way to increase advertising distribution. Imagine the impact of having a billboard in your client's pocket. That billboard is their cell phone with your content ready to be downloaded.

Through a variety of technologies, proximity marketing distributes SMS texts, internet links and interactive videos to smart phones when they enter a specific area. The technology allows for both push and pull marketing strategies.

Pull your potential customer into your restaurant, movie theater, showroom, or retail outlet by sending them an offer on their Blackberry as they pass by your location.

Push a potential client towards your business wherever large numbers of your customers congregate.

With proximity marketing, advertising content is distributed by targeting enabled phones in a particular area. The recipient is discovered through:

Communication can target every enabled phone in a given area or even to specific groups. For example, tourists in hot spots can be targeted by distributing messages only to cell phones registered outside the local area.

Communication can also be time specific, informing conference attendees to learn about a new restaurant near the convention center, or suggest a local bar to concert goers.