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Key to IMV's success rate is its ease of use. Links can be delivered directly to a viewer's inbox or the URL can be included in a variable direct mail campaign. But what makes IMVs special is the photographic personalization.
The web-based nature of the IMV allows significant flexibility and could live anywhere on the internet. Not only can a predetermined target audience receive a web link via e-mail. They can also gain the URL via direct mail, or find it on your web site or an affiliate's site.
Simple programming allows other, non-targeted audiences to quickly enter their own name and begin experiencing the same video sensation, creating viral marketing possibilities.
Need to drive event attendance? Run a video showing a personalized invitation being handed to a maitre'd before being escorted to a table with a personalized place holder.
Want to sell more athletic shoes? Bring your customers onto the court or across the finish line without leaving their desks.
Best of all, Edmunds Communications Group can assist you through the entire process, from conceiving the first story, to casting and shooting, to distributing the video over the internet or through direct mail. |
Media