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(06/30/2010)
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When it comes to e-mail marketing, the experts know who is in control, and it’s not them. If you are a sender, you have to jump through several hoops before your e-mail will be read. Beyond the basic subject line guidelines, and opt-in statements, the reader has a few more rules for you to follow.
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(06/23/2010)
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Anyone in business has presented an idea to a client, customer or supervisor, only to watch the “most innovative and important plan in the organization’s history” die on the vine. Why didn’t the boss jump into your plan with both feet? The decision maker is presented with new, and equally great, ideas all the time. Quite often there are more ideas than can be acted upon. So the boss listens quickly and adds your idea to a prioritized list of ideas which may or may not be further developed.
To get your next great idea at the top of the list, try dropping the traditional features and benefits pitch. Change up the feel and pace of your pitch by illustrating the cost of standing still, or not implementing your plan.
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(06/16/2010)
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Times are definitely tough for those working for non-profit organizations. The economy has forced individuals and corporations to drastically reduce charitable donations. Without proper funding it’s difficult, if not impossible, for a non-profit group to deliver the desired social services. But the cutting edge groups aren’t sitting back and taking their lumps. Rather, they are getting creative, and finding new ways to achieve their goals.
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(06/09/2010)
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A recent phone survey found an increasing amount of coupon users across America. That’s probably not a huge surprise. But you might be surprised to learn who is using them.
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(06/03/2010)
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With our internet-heavy American lifestyle, it’s no wonder ecommerce has grown in popularity. It’s a win-win for everyone. The consumer gets to enjoy the shopping experience, comparing brands and prices without the hassle of a salesperson around every corner. And the store owner operates without all of the traditional expenses associated with a bricks and mortar retail store. But as advantageous as a virtual store can be, almost none of the most frequented web sites optimize the process. As a result over seventy percent of all shopping carts are abandoned.
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(05/19/2010)
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So much time has been dedicated to the “tricks” of e-mail marketing that the basics are often left behind. Lists of spam words are circulated everywhere and endless hours are spent honing the perfect subject line and determining the desired length of the text.
While these exercises are important, it seems as though the digital world has lost sight of the basic rules of communication.
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(05/12/2010)
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Outsourcing continues to be all the rage in the business world. It usually requires little or no initial investment, and a dedicated expert is tasked with keeping programs, equipment and procedures up and running. While the upside of outsourcing is tremendous, leasing software or services is not without its risks. It requires you to share information and resources which would normally remain safe inside your own company.
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(05/05/2010)
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If there is one thing the United States and its allies have learned in Afghanistan, it’s that an enemy seen is an enemy that can be beaten. The unseen combatants are much harder to engage. The same can be said for the American consumer.
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(04/28/2010)
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There seems to be a new hot marketing tool every few months. Some come and go quickly while others have a little more staying power. Maybe it’s because the iPhone remains a trendy and practical toy, but organizations are rushing to be the first on their block to have their own iPhone app. But for every successful app, there are several with only a few downloads in the app store.
So how do you know if an iPhone app is right for you?
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(04/21/2010)
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Last week the National Association of Broadcasters held its annual convention in Las Vegas. Almost every year the trade show has a hot topic, and this year was no different. Conversations were centered on 3D technology and how it applies to the television industry on a local and national level. While you might not advertise on TV, there is still plenty to learn from this trade show.
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