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A recent study of the computing habits of the millennial generation (14-27 year-olds) found some startling news.  When applying for a job, more than half considered it important for a company to utilize state-of-the-art technology.  And those that don’t provide the desired platforms may find their new employees using them anyway.

When employer applications didn’t meet their needs, over one third used their own mobile phone, over one forth went against company policy and visited social networking sites and instant messaging services, and nearly 20 percent used non-supported open-source technology.

What does this mean for the typical marketer? 

If this large of a group is willing to break company rules in order to get to their preferred technology, imagine how large the group is with the ability to access social networks, forums, and communication tools when access is not forbidden.  The millennial generation isn’t going to go away soon, and their buying power is increasing as they climb the corporate ladder.  The savvy marketer needs to keep a finger on the pulse of the technology boom; adapting the technology itself or adapting existing practices to incorporate the technology.

In addition to being technologically savvy, millennials tend to be style-conscious.  They have a need for independence, yet their age keeps a number of them dependent of others. They are socially and environmentally aware and are pro-multi-culturalism and believe in gender equality.  Therefore, companies embracing social responsibility are viewed in a favorable light.

While many generations were defined by a world war, or Vietnam, millennials are more known for the birth of the internet, anime and social media.

Source: Accenture “Millennials at the Gates”