Edmunds Blog http://www.edmundscommgroup.com/blog/ With so much digital communication overwhelming our in-boxes, the old-fashioned face-to-face meeting is back in fashion, and with it is the business lunch. This is good news to the typical business professional, but it comes with a few challenges. Tue, 16 Nov 2010 01:33:00 -0800 http://www.edmundscommgroup.com/blog/BOSVIEW/The-Business-Lunch-Makes-a-Comeback/ http://www.edmundscommgroup.com/blog/BOSVIEW/The-Business-Lunch-Makes-a-Comeback/ We often work with people in creative fields and business professionals with very creative ideas. Often these ideas get crushed before they reach us, even if they are sound and have good odds to increase business. This week’s blog is dedicated to identifying creativity killers so we might avoid them in the future. Mon, 08 Nov 2010 01:31:00 -0800 http://www.edmundscommgroup.com/blog/BOSVIEW/Creativity-Killers/ http://www.edmundscommgroup.com/blog/BOSVIEW/Creativity-Killers/ Between the Internet, colossal databases and customer shopping histories its no wonder why big cbusienss is marketing directly to individuals. But one-to-one marketing doesn't have to be limited to mega-corporations. Here are the first steps. Wed, 27 Oct 2010 09:41:00 -0700 http://www.edmundscommgroup.com/blog/BOSVIEW/1-to-1-Marketing/ http://www.edmundscommgroup.com/blog/BOSVIEW/1-to-1-Marketing/ Increased competition has intensified the need to operate more cost effectively in today's global marketplace. Data Mining and Segmentation can be used in understanding consumer research marketing, product analysis, demand and supply analysis, e-commerce, investment trend in stocks & real estates, telecommunications and so on. Wed, 20 Oct 2010 08:09:00 -0700 http://www.edmundscommgroup.com/blog/BOSVIEW/The-Importance-of-Data-Mining-and-Segmentation-in-Direct-Marketing-/ http://www.edmundscommgroup.com/blog/BOSVIEW/The-Importance-of-Data-Mining-and-Segmentation-in-Direct-Marketing-/ Company President Brian Romani attendedthe PBJ Bankers Breakfast last week and came away with some new information. Wed, 13 Oct 2010 05:58:00 -0700 http://www.edmundscommgroup.com/blog/BOSVIEW/Lessons-from-the-Philadelphia-Business-Journal/ http://www.edmundscommgroup.com/blog/BOSVIEW/Lessons-from-the-Philadelphia-Business-Journal/ When it comes to direct marketing, be it printed, electronic or over the phone, the strategy is the same; personalize it and build it so the consumer can easily make the desired response. Yet, few companies understand how important and easy this can be. Instead they spend their time with traditional methods of shouting the same message to everyone. Wed, 06 Oct 2010 02:26:00 -0700 http://www.edmundscommgroup.com/blog/BOSVIEW/Personalized-Marketing-for-Beginners/ http://www.edmundscommgroup.com/blog/BOSVIEW/Personalized-Marketing-for-Beginners/ Your at the biggest networking event of the year and found yourself looking your ideal client in the eye. The small talk is going well when he asks, “what do you do?” You simply reply, “I’m in (insert industry here).” The conversation ends, and you move on without as much as a business card. It’s time to rethink an answer to that question. Wed, 29 Sep 2010 02:22:00 -0700 http://www.edmundscommgroup.com/blog/BOSVIEW/The-Anatomy-of-an-Elevator-Speech/ http://www.edmundscommgroup.com/blog/BOSVIEW/The-Anatomy-of-an-Elevator-Speech/ With the art of the sale behind us, it’s time to put the scientific process to use and become strategic in our sales efforts. This blog puts a formula to the sales process, helping to identify promising leads and discarding those with little potential. Wed, 22 Sep 2010 02:19:00 -0700 http://www.edmundscommgroup.com/blog/BOSVIEW/The-Science-of-the-Sale/ http://www.edmundscommgroup.com/blog/BOSVIEW/The-Science-of-the-Sale/ There is both an art and a science to sales. Most good sales professionals are great at the artistry. They have the personalities to glad hand, befriend and gain a person’s confidence. But few understand the science behind the sales process. Those with both find it difficult to fail. This week’s blog is a refresher course on the art of the sale. Next week will follow with the science. Wed, 15 Sep 2010 02:16:00 -0700 http://www.edmundscommgroup.com/blog/BOSVIEW/The-Art-of-the-Sale/ http://www.edmundscommgroup.com/blog/BOSVIEW/The-Art-of-the-Sale/ When it comes to a sales presentation, nothing beats a good PowerPoint. The problem is, so few people know what a good PowerPoint presentation is. Let’s take a look at what makes a strong presentation. Wed, 08 Sep 2010 02:12:00 -0700 http://www.edmundscommgroup.com/blog/BOSVIEW/Powerful-PowerPoint/ http://www.edmundscommgroup.com/blog/BOSVIEW/Powerful-PowerPoint/ A recent study of the computing habits of the millennial generation (14-27 year-olds) found some startling news. When applying for a job, more than half considered it important for a company to utilize state-of-the-art technology. And those that don’t provide the desired platforms may find their new employees using them anyway. When employer applications didn’t meet their needs, over one third used their own mobile phone, over one forth went against company policy and visited social networking sites and instant messaging services, and nearly 20 percent used non-supported open-source technology. What does this mean for the typical marketer? Tue, 17 Aug 2010 08:25:00 -0700 http://www.edmundscommgroup.com/blog/BOSVIEW/Here-Come-the-Millennials/ http://www.edmundscommgroup.com/blog/BOSVIEW/Here-Come-the-Millennials/ John brings a wealth of knowledge to our group. Mon, 05 Jul 2010 05:54:00 -0700 http://www.edmundscommgroup.com/blog/BOSVIEW/Edmunds-Communications-Group-Welcomes-John-Romano/ http://www.edmundscommgroup.com/blog/BOSVIEW/Edmunds-Communications-Group-Welcomes-John-Romano/